Bergenbier, part of the Molson Coors Beverage Company group, with the support of Uber launches the “Responsible Supporters in Traffic” campaign. The campaign is part of the “Friends know how to be responsible” platform, a project launched by Bergenbier this year which, in addition to specific social responsibility actions, also includes the third edition of the Sustainability Report for 2021.

“We are a company that continuously makes efforts towards responsible behaviors around us, especially the responsible consumption of alcohol. Through a joint effort, our partnership with Uber, one of the most important ride sharing companies in Romania and beyond, was born. With their help we will be able to pass on our common message: responsibility and zero tolerance for driving under the influence of alcohol. Through the “Responsible Supporters in Traffic” campaign, we continue the effort of other past initiatives regarding the prevention of driving under the influence of alcohol, while also wanting to boost responsible behaviors in traffic among beer drinkers. And this year we are happy to have Uber as our partner, a company that shares the same principles of responsibility in traffic”, points out Alexandra Barroso, Legal and Corporate Affairs Director of Bergenbier S.A.

The “Responsible Supporters in Traffic” campaign aims to raise awareness on the importance of responsible alcohol consumption, to educate and increase the degree of responsibility among beer drinkers, respectively to discourage driving under the influence of alcohol. 

“Uber is a known advocate for responsible behaviors in traffic. We are proud that our technology and the drivers using our platform across Romania and beyond can help provide a safe option for those times in which you need to leave your car at home. We are happy that coming together with Bergenbier through “Responsible Supporters in Traffic”, we will help amplify a message that is so important. With greater access to transportation options like Uber, there is no excuse for driving under the influence of alcohol”, says Ana Maria Borlovan, Country Operations Manager Uber Romania, Slovakia and The Baltics.