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    Coca-Cola HBC, PENNY Romania and GreenPoint Management launch campaign on separate collection of PET packaging

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    Coca-Cola HBC, PENNY Romania and GreenPoint Management launch the information campaign regarding separate collection of PET packaging in Bucharest.

    Under the slogan “You collect, we all win!”, Coca-Cola HBC Romania, PENNY Romania and GreenPoint Management campaign encourages consumers to collect separately and bring used PET to the automatic collection machines (RVM) installed in all 18 PENNY stores in Bucharest. Their effort will be rewarded with ECOBONUSES worth 150 and 10 lei, and the value of all Dorna packaging collected in stores will be redirected by the 3 partners of the Bucharest Community Foundation for the implementation of an environmental project in Bucharest .

    “Sustainability is an integral part of our plans, both those addressed to partners, suppliers, and those aimed at consumers, with an emphasis on sustainable packaging. Year after year, we take important steps towards a circular approach, but only together can we achieve this goal. Thus, we are happy to develop together with PENNY Romania and GreenPoint Management the “Collect you, we all win ECOBONUS” campaign that encourages consumers to adopt responsible behavior. With every PET collected, we reduce packaging waste and turn it into resources that, through recycling, give life to new packaging with a much reduced carbon footprint, such as the packaging of our Dorna mineral water. We believe in its power together and invite you to be part of the change, with us”, said Alice Nichita, Corporate Affairs & Sustainability Director, Coca-Cola HBC Romania.

    The initiative started in 2020, through the ECOBON pilot project, and this year it aims to get even more people to learn responsible behaviors that can bring them rewards.

    “People need to know concretely why it is important to recycle and to have access to resources that will allow them to adopt this responsible behavior in the long term. We are here to remind them that every action we take today has a major impact on what our future will look like. That’s why we have installed RVM machines that can read the EAN codes on Dorna rPETs in each of the 18 stores in Bucharest, and we intend to expand this innovation nationwide. Every recycled PET counts and means care for us, for nature and for the community. This is what we wanted to reach people through the ECOBONUS campaign – each of us can actively contribute to the common good”, said Claudia Ivan, Sustainability Manager, PENNY Romania.

    “GreenPoint Management is pleased to be involved in sustainability actions aimed at supporting the local community and protecting the environment. Traditionally, modern society has been based on linear systems, where resources are extracted from nature, processed and made into products, used and finally disposed of as waste. In recent decades, as the efficient use of resources has become a necessity, encouraging businesses and consumers to reduce, reuse and recycle waste is becoming a mandatory mission in any type of activity. Now the focus is on adopting a circular economy, where the waste of one economic cycle becomes the resources of another economic flow”, said Dan Ceaușescu, Executive Director of GreenPoint Management.”

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