At its Capital Markets Day in London, OMV announced a new brand identity capturing the company’s ambition and significant progress towards becoming net-zero by 2050. In line with OMV’s Strategy 2030, the new brand identity embodies the purpose of re-inventing essentials for sustainable living, as it evolves to become an integrated sustainable chemicals, fuels and energy company. 

Alfred Stern, Chairman of the Executive Board and CEO of OMV AG: “Our new corporate identity complements our strategy implementation with a strong and cohesive visual emphasis on our strategic agenda and goals of the Group. OMV is undergoing the biggest transformation in the company’s history. As we make significant strides with our transformation lighthouse projects today, we proudly unveil our new brand identity underpinning our aspiration and core beliefs as an international company at the forefront of shaping a more sustainable future. ‘Forward for Good’ underlines our responsibility to society as well as OMV’s path to becoming a net-zero company.”

The new corporate identity builds on a branding, developed three decades ago. The core element of the new brand design is an iconic symbol that embodies OMV’s direction, anchored in sustainability and circularity. It represents continuous motion and progress, a forward looking and future-oriented attitude, while building on its proud heritage and paving the way for tomorrow. The branding and design will be implemented at all OMV touchpoints – from B2B (business to business) to B2C (business to consumer) – including at around 1,000 OMV filling stations in seven countries that serve over 650,000 customers every day. 

The new OMV brand strategy and corporate design have been developed in partnership with the international branding agency Interbrand.