DS Smith, leading fibre-based sustainable packaging company, has partnered with Versuni, a leading home appliance company, to create an innovative fibre-based packaging solution for the Philips Baristina coffee machine.

The fibre-based packaging solution is made from materials that are recycled and recyclable. Additionally, there are no plastic bags within the box. The packaging also features corrugated buffers treated with an innovative anti-scratch coating that has been applied to prevent external blemishes.

The bespoke packaging concept was designed by both DS Smith and the Versuni Experience Design teams.

Thoran Ottens, Divisional Key Account Manager, Electronics, DS Smith: “We are proud of the sustainable fibre-based packaging solution. Consumer trends and expectations are fast moving and in keeping with desires for sustainable packaging we designed this product solution with an objective to create a high-end visual impact for the shelf and online. We also always follow our company wide purpose to redefine packaging for a changing world and work closely with our customers to help them in their transition towards a circular economy.”

DS Smith applied their Circular Design Metrics (CDM) tool to measure the overall performance and environmental impacts of the packaging solution for Versuni’s Philips Baristina coffee machine.

The tool enables DS Smith designers to rate the impact of a packaging design across eight key performance indicators, including recyclability, renewable content, and supply chain optimisation. These areas give a clear indication of a packaging design’s sustainability performance and on where to focus attention.