{"id":4495,"date":"2025-10-13T09:03:35","date_gmt":"2025-10-13T09:03:35","guid":{"rendered":"https:\/\/www.sustainability-today.ro\/?p=4495"},"modified":"2025-10-13T09:05:22","modified_gmt":"2025-10-13T09:05:22","slug":"roxana-pintea-philip-morris-romania-we-have-a-reduce-switch-and-compensate-strategy-we-evaluate-every-process-in-the-factory-to-identify-where-we-can-make-improvements","status":"publish","type":"post","link":"https:\/\/www.sustainability-today.ro\/index.php\/2025\/10\/13\/roxana-pintea-philip-morris-romania-we-have-a-reduce-switch-and-compensate-strategy-we-evaluate-every-process-in-the-factory-to-identify-where-we-can-make-improvements\/","title":{"rendered":"Roxana P\u00eentea, Philip Morris Romania: \u201cWe have a \u2018reduce, switch and compensate\u2019 strategy. We evaluate every process in the factory to identify where we can make improvements\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201cFor us, in recent years, sustainability has been about the <strong>social impact<\/strong> of our products \u2014 and that\u2019s where our major transformation stems from. Ten years ago, Philip Morris International was the first company in the tobacco industry to boldly and disruptively commit to the vision of a smoke-free future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We understood that our products cause a serious social problem, and we chose to offer alternatives that are less harmful. Since then, our entire strategy has focused on this path, and for us, this is what sustainability means. It doesn\u2019t only mean business sustainability or environmental sustainability; it\u2019s about ensuring the long-term sustainability of the business through investment in a new product or a new product category \u2014 and that\u2019s exactly what we\u2019ve done,&#8221; said <strong>Roxana P\u00eentea<\/strong>, Director of External Affairs at <strong>Philip Morris Romania<\/strong>, during the <strong>Sustainability in Business Forum<\/strong> organized by <strong>The Diplomat-Bucharest<\/strong> and <strong>Sustainability Today<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key statements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Romania was chosen as one of the factories where significant investments were made in re-technologization.<br>Our production lines are designed exclusively for us because the technological process for smoke-free products is completely different from that of manufacturing cigarettes.<\/li>\n\n\n\n<li><strong>USD 730 million<\/strong> have been invested in the complete modernization of the factory. We\u2019ve focused heavily on <strong>energy efficiency<\/strong>, <strong>circularity and waste reduction<\/strong>, and <strong>water conservation<\/strong>. We are one of the few companies in Romania certified by Alliance for Water Stewardship since 2020, and we are periodically recertified.<\/li>\n\n\n\n<li>Our people are an extraordinary source of ideas and have an incredible drive. We are actively involved in the community.<\/li>\n\n\n\n<li>One of our company\u2019s top priorities is <strong>protecting minors<\/strong>. No tobacco or nicotine product should ever be sold to minors. This is a real issue, and we need an entire panel discussion on how to properly enforce the law. We already have a very strict legal framework \u2014 the problem is in its application.<\/li>\n\n\n\n<li>We have a <strong>\u201creduce, switch and compensate\u201d strategy<\/strong>. We assess every process in the factory and look for improvements. Last year, we installed over <strong>6,100 photovoltaic panels<\/strong> in the factory parking area. They produce around <strong>4,000 MWh annually<\/strong>, helping power one of the largest industrial steam boilers. For our new products, we need a lot of steam and water, and this investment has had a real impact on consumption.<\/li>\n\n\n\n<li>We have replaced our vehicle fleet with <strong>hybrid and electric cars<\/strong>. Compared to two years ago, our carbon footprint has been almost cut in half.<\/li>\n\n\n\n<li>Thanks to all these measures, we have achieved <strong>carbon neutrality for Scope 1 and 2 emissions<\/strong> as of 2024. For Scope 3, the effort is greater and doesn\u2019t depend solely on us.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"nN4kAGfjwJ0\"><iframe loading=\"lazy\" title=\"SUSTAINABILITY IN BUSINESS FORUM &amp; AWARDS GALA 2025 - powered by The Diplomat Bucharest\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/nN4kAGfjwJ0?start=15823&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201cFor us, in recent years, sustainability has been about the social impact of our products \u2014 and that\u2019s where our major transformation stems from. Ten years ago, Philip Morris International was the first company in the tobacco industry to boldly and disruptively commit to the vision of a smoke-free future. We understood that our products [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-4495","post","type-post","status-publish","format-standard","has-post-thumbnail","category-circular_economy","category-news"],"_links":{"self":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/4495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/comments?post=4495"}],"version-history":[{"count":2,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/4495\/revisions"}],"predecessor-version":[{"id":4498,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/4495\/revisions\/4498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media\/4496"}],"wp:attachment":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media?parent=4495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/categories?post=4495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/tags?post=4495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}