More than 360,000 pre-owned clothing items were sold last year alone through the \u201cA New Life by Auchan\u201d shop-in-shop concept, a circular economy project launched locally for the first time. Five years after its debut, the concept is now available in several Auchan hypermarkets across the country, offering customers a wide range of pre-worn garments starting at just 5 lei, encouraging textile reuse and more responsible consumption.<\/p>\n\n\n\n
\u201cA New Life\u201d shops are currently available in selected Auchan hypermarkets in Bra\u0219ov, Bucure\u0219ti, Cluj-Napoca, Constan\u021ba, T\u00e2rgu Mure\u0219, Deva, and Oradea. Among them, the Auchan Coresi store in Bra\u0219ov recorded the highest sales last year.<\/p>\n\n\n\n
In dedicated in-store areas, customers can find clothing for women, men, and children \u2014 including blouses, T-shirts, shirts, coats, jackets, trousers, jeans, dresses, and sportswear \u2014 all pre-worn but in excellent, resale-ready condition. The project is carried out in partnership with a specialized retail chain, with prices ranging between 5 and 260 lei.<\/p>\n\n\n\n
\u201cThroughout the 20 years of activity that we are celebrating this year, we have consistently invested in programs that provide customers with concrete solutions for more responsible consumption. Continuing the \u2018A New Life\u2019 project confirms our commitment to integrating circular economy principles directly into everyday shopping experiences. \u2018A New Life\u2019 is not just a space dedicated to reused clothing, but a real step toward reducing the textile industry\u2019s impact and encouraging more conscious consumer behavior,\u201d said Corina Dospinoiu-Imre, Sustainability Director, Auchan Retail Romania.<\/p>\n\n\n\n
According to public data, the textile industry generates approximately 10% of global greenhouse gas emissions, while only 1% of textiles are recycled worldwide. By integrating pre-worn garments alongside its private-label INEXTENSO textile collections directly within hypermarkets, Auchan offers customers an affordable and responsible alternative for clothing purchases.<\/p>\n","protected":false},"excerpt":{"rendered":"
More than 360,000 pre-owned clothing items were sold last year alone through the \u201cA New Life by Auchan\u201d shop-in-shop concept, a circular economy project launched locally for the first time. Five years after its debut, the concept is now available in several Auchan hypermarkets across the country, offering customers a wide range of pre-worn garments […]<\/p>\n","protected":false},"author":3,"featured_media":4956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-4955","post","type-post","status-publish","format-standard","has-post-thumbnail","category-circular_economy","category-news"],"_links":{"self":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/4955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/comments?post=4955"}],"version-history":[{"count":1,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/4955\/revisions"}],"predecessor-version":[{"id":4957,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/4955\/revisions\/4957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media\/4956"}],"wp:attachment":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media?parent=4955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/categories?post=4955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/tags?post=4955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}