Timi\u0219oreana is celebrating 20 years of supporting the Romanian Cup (Cupa Rom\u00e2niei). For the past two decades, the brand with the longest tradition in the Ursus Breweries portfolio has stood alongside one of Romania\u2019s most beloved sporting competitions, sharing with millions of fans the excitement of the finals, the stories of the teams, and the loyalty of supporters who live football with the same passion, generation after generation.<\/p>\n\n\n\n
Over these 20 years, the Romanian Cup has offered fans some of the most intense and memorable moments in local football: spectacular underdog runs, dramatic finals, first-time trophy winners, and editions remembered for their extraordinary intensity. From remarkable club performances that added new chapters to the competition\u2019s history, to the reinvention of the Cup through the new competition format launched in the 2022\/2023 season, the Romanian Cup has preserved its spirit as an open, unpredictable, and authentic tournament.<\/p>\n\n\n\n
\u201cFor 20 years, Timi\u0219oreana has been alongside the Romanian Cup and the supporters who experience every moment with maximum passion. This partnership is a relationship built over time around an event that brings people together through the joy of experiencing football\u2019s greatest emotions. We are proud to mark this anniversary with a special campaign featuring 19 limited-edition collectible cans dedicated to those who made history on the pitch, continuing a story that has united entire generations of supporters,\u201d said Alexandra Arba, Senior Brand Manager Timi\u0219oreana.<\/p>\n\n\n\n
\u201cTo celebrate 20 years of partnership in Romanian sport is an achievement in itself. The relationship between the Romanian Cup and Timi\u0219oreana is now a benchmark for continuity and trust, perhaps the strongest example of longevity between a brand and a football competition in Romania. For the Romanian Football Federation, this anniversary means more than celebrating a long-lasting collaboration: it means recognizing a partner that has stood year after year beside Romanian football, clubs, and supporters,\u201d said R\u0103zvan Burleanu, President of the Romanian Football Federation.<\/p>\n\n\n\n
Anniversary Collection of Limited-Edition Cans<\/strong><\/p>\n\n\n\n To mark the 20th anniversary of the partnership, Timi\u0219oreana is launching a special series of 19 collectible cans dedicated to decisive players from past finals. Each can tells the story of a key moment \u2014 a goal, a save, or a gesture that tipped the balance in a final and remained in fans\u2019 memories.<\/p>\n\n\n\n The anniversary is also being celebrated through a special campaign video, built around one of football fans\u2019 most cherished values: loyalty \u2014 the value that connects supporters to their teams over time, football to its greatest emotions, and Timi\u0219oreana to the Romanian Cup. The video speaks about unwavering loyalty, lasting bonds, and the beauty of staying true to what you love through both good and difficult times.<\/p>\n\n\n\n Twenty years after the beginning of this shared journey, Timi\u0219oreana and the Romanian Cup continue together in a partnership that has become a symbol of loyalty in Romanian sport and continuity in a football culture that continues to inspire.<\/p>\n","protected":false},"excerpt":{"rendered":" Timi\u0219oreana is celebrating 20 years of supporting the Romanian Cup (Cupa Rom\u00e2niei). For the past two decades, the brand with the longest tradition in the Ursus Breweries portfolio has stood alongside one of Romania\u2019s most beloved sporting competitions, sharing with millions of fans the excitement of the finals, the stories of the teams, and the […]<\/p>\n","protected":false},"author":3,"featured_media":5089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":{"0":"post-5088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-csr"},"_links":{"self":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/comments?post=5088"}],"version-history":[{"count":1,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5088\/revisions"}],"predecessor-version":[{"id":5090,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5088\/revisions\/5090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media\/5089"}],"wp:attachment":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media?parent=5088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/categories?post=5088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/tags?post=5088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}