SABON is expanding SABON RECycle, the project developed together with RECICLAD\u2019OR, to all SABON stores across Romania, strengthening the public perception that people who consistently choose to do the right thing are true friends of the planet.<\/p>\n\n\n\n
The SABON RECycle program began as a pilot: three stores in Bucharest, a simple mechanism \u2014 \u201c1 container = 1 point\u201d \u2014 and the belief that people can be motivated to recycle when given a meaningful cause.<\/p>\n\n\n\n
Customers return their empty plastic and glass SABON containers, receive points convertible into vouchers, and the packaging is sent, through licensed operators, back into the recycling circuit. The enthusiasm shown by customers led to the program\u2019s expansion to all nine SABON stores in the capital.<\/p>\n\n\n\n
\u201cAt first, we didn\u2019t expect such great success from a simple gesture of recycling an empty container in one of the three Bucharest stores where the project was launched,\u201d explains Andrea Veress, Marketing Manager SABON Romania.<\/p>\n\n\n\n
Two years later, the numbers speak for themselves and tell the story of a community that chose, bottle by bottle, to care for the planet.<\/p>\n\n\n\n
\u201cFrom April 2024 until now, over 20,000 plastic and glass containers have been collected and redirected to recycling, with a direct impact on reducing pollution, CO\u2082 emissions, and the consumption of new natural resources. For customers involved in the program, this translated into more than 800 vouchers generated from over 58,000 points,\u201d adds Andrea Veress.<\/p>\n\n\n\n
These figures represent, in fact, the initiative of every customer who chose not to throw away, but to return their empty packaging to the store. This simple gesture, repeated thousands of times, truly matters.<\/p>\n\n\n\n
National expansion: 11 new collection points in 8 cities<\/strong><\/p>\n\n\n\n The results from Bucharest convinced both SABON and RECICLAD\u2019OR that this project deserves to expand nationwide this year, offering an extra chance for the environment wherever a SABON customer may be.<\/p>\n\n\n\n New collection points can be found in:<\/p>\n\n\n\n Bra\u0219ov \u2013 AFI Bra\u0219ov; Sibiu \u2013 Promenada Sibiu; Ploie\u0219ti \u2013 AFI Ploie\u0219ti and Ploie\u0219ti Shopping City; Cluj-Napoca \u2013 Iulius Mall Cluj and VIVO Cluj; Gala\u021bi \u2013 Shopping City Gala\u021bi; Ia\u0219i \u2013 Palas Ia\u0219i; Timi\u0219oara \u2013 Iulius Town Timi\u0219oara; Suceava \u2013 Iulius Mall Suceava; Constan\u021ba \u2013 City Park Mall Constan\u021ba.<\/p>\n","protected":false},"excerpt":{"rendered":" SABON is expanding SABON RECycle, the project developed together with RECICLAD\u2019OR, to all SABON stores across Romania, strengthening the public perception that people who consistently choose to do the right thing are true friends of the planet. The SABON RECycle program began as a pilot: three stores in Bucharest, a simple mechanism \u2014 \u201c1 container […]<\/p>\n","protected":false},"author":3,"featured_media":5327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-5326","post","type-post","status-publish","format-standard","has-post-thumbnail","category-circular_economy","category-news"],"_links":{"self":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/comments?post=5326"}],"version-history":[{"count":1,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5326\/revisions"}],"predecessor-version":[{"id":5328,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5326\/revisions\/5328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media\/5327"}],"wp:attachment":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media?parent=5326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/categories?post=5326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/tags?post=5326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}