{"id":5452,"date":"2026-08-05T08:36:56","date_gmt":"2026-08-05T08:36:56","guid":{"rendered":"https:\/\/www.sustainability-today.ro\/?p=5452"},"modified":"2026-08-05T08:36:59","modified_gmt":"2026-08-05T08:36:59","slug":"daniela-jordanovski-head-of-marketing-procurement-sales-region-dm-drogerie-markt-the-next-chapter-of-sustainability-will-be-defined-by-transparency-and-participation","status":"publish","type":"post","link":"https:\/\/www.sustainability-today.ro\/index.php\/2026\/08\/05\/daniela-jordanovski-head-of-marketing-procurement-sales-region-dm-drogerie-markt-the-next-chapter-of-sustainability-will-be-defined-by-transparency-and-participation\/","title":{"rendered":"Daniela Jordanovski, Head of Marketing, Procurement & Sales Region, dm drogerie markt: The next chapter of sustainability will be defined by transparency and participation"},"content":{"rendered":"\n

In the new editorial series of interviews,\u00a0Sustainability in Action \u2013 Leaders\u2019 Innovation Impact<\/strong><\/em>,\u00a0Sustainability Today<\/a>\u00a0invites leaders in business to participate in an interview celebrating excellence in sustainability leadership across sectors. This editorial initiative\u00a0recognizes organizations, projects, and individuals who demonstrate outstanding leadership, innovation, and measurable impact in advancing sustainable practices.\u00a0<\/p>\n\n\n\n

Find below the latest Interview with Daniela Jordanovski, Head of Marketing, Procurement & Sales Region at dm drogerie markt<\/strong>, detailing on the strategic priorities this year, the breakthrough endeavors, challenges and impact of new technologies and positioning within the market landscape in Romania.<\/p>\n\n\n\n

As sustainability priorities continue to evolve, what are the key strategic sustainability goals and leadership priorities in 2026, and how are they shaping business decisions across the company?<\/strong><\/p>\n\n\n\n

We\u2019re looking beyond just reducing our carbon footprint. For dm in 2026, it\u2019s about tying environmental goals to community well-being. We\u2019re pushing toward our net-zero target for 2045, but our immediate operational focus is mobilising communities. We realised that setting corporate targets isn’t enough. We need our communities to feel empowered to act alongside us. Through our “Enthusiasm for the Future” platform, we are moving beyond standard sustainability communication to actually co-create change by promoting positive examples.<\/p>\n\n\n\n

This philosophy shapes our business decisions directly. Another example is our shift from Black Friday to Giving Friday. It is a strong differentiator for us. Instead of pushing a day of mass consumption, we created an initiative based on donations, generating funds for social causes, mainly focused on children. At dm, we see sustainability beyond the environmental commitment. Our goals are creating positive value for people and building a business that remains relevant and responsible in the long term.<\/p>\n\n\n\n

Can you share some of the sustainability projects and initiatives that best demonstrate innovation within your company? What challenge was it designed to address, and what measurable environmental and social impacts has it achieved<\/strong>?<\/p>\n\n\n\n

We see innovation both in technology and in human connection. On the environmental side, as an international group, we\u2019ve significantly reduced plastic in our packaging, while investments in renewable energy and climate-friendly logistics continue to support our long-term net-zero ambition.<\/p>\n\n\n\n

However, in Romania, our most important innovations are social. When people hear sustainability, they often think first about carbon emissions. These topics are vital, but for us, sustainability is equally about people.<\/p>\n\n\n\n

Innovation means addressing systemic issues like period poverty. Through the Tutu Race, we combined sports with direct social impact, donating menstrual hygiene products to vulnerable women for every participant running. Innovation also means rethinking how we support communities: our partnership with SOS Children\u2019s Villages Romania is a strategic long-term investment in vulnerable children’s education and well-being. We also support community educational projects like “A Classroom Like Home” to create better learning environments. The challenge is always finding tangible ways to improve the quality of life and give back as much as we can.<\/p>\n\n\n\n

How do you ensure that sustainability objectives are integrated into core business operations, governance, and long-term value creation rather than remaining standalone initiatives?<\/strong><\/strong><\/p>\n\n\n\n

One of our guiding principles is that sustainability shouldn\u2019t sit in an isolated department. We integrate it directly into our long-term planning, focusing strictly on the areas where we can create the greatest value for both society and the business.<\/p>\n\n\n\n

But the real integration happens when we address our community’s core needs. We believe long-term value means investing heavily in health and education. This is why we integrate preventive healthcare directly into our operations through the Health Caravan and our Women’s Health Conferences, bringing essential medical information directly into communities.<\/p>\n\n\n\n

We also invest in children’s health education through “Happy Little Teeth” and promote movement and community involvement through our partnership with the UVT Liberty Marathon. These aren’t standalone initiatives. They reflect our core belief that sustainability only becomes real when people see how their individual contribution matters. In the long term, it means creating positive outcomes for our customers, colleagues, and future generations all at the same time.<\/p>\n\n\n\n

Effective communication is essential for driving engagement and accountability. How does your organisation communicate sustainability performance and impact to stakeholders, and what approaches have proven most effective in building trust and transparency?<\/strong><\/p>\n\n\n\n

We\u2019ve learned that people connect with authenticity far more than with statistics. Transparency remains essential. We rely on our Sustainability Report to provide the necessary data, but we believe stories are the true drivers of change.<\/p>\n\n\n\n

Through our platform dedicated to sustainability, “Enthusiasm for the Future”, we consciously chose to highlight people rather than numbers. By focusing on individuals who improve their communities through small, meaningful actions, we prove that sustainability is something we all influence through our daily choices.<\/p>\n\n\n\n

Trust is built when communication is honest and backed by concrete actions. The external recognitions we have received for our social impact and sustainability projects validate the credibility of our work. This means we are just as comfortable speaking openly about the areas where we still have work to do as we are about our achievements.<\/p>\n\n\n\n

What is the role of technology, digital solutions, and artificial intelligence in advancing your sustainability strategy, improving decision-making, or enhancing the measurement and management of sustainability performance?<\/strong><\/strong><\/p>\n\n\n\n

Technology is an essential tool, but it is never the end goal. Digital solutions help us analyse data, improve efficiency, and ensure transparency across our supply chains. We also see significant potential in AI for accurate forecasting and smarter resource planning. However, technology creates real value only when it empowers people. It has to help our teams make better decisions, use resources responsibly, and generate positive outcomes for society and the environment.<\/p>\n\n\n\n

Looking ahead, what emerging sustainability trends, innovations, or technologies do you believe will have the greatest influence on organizations seeking to create meaningful environmental and social impact over the next few years?<\/strong><\/p>\n\n\n\n

I believe the next chapter of sustainability will be defined by two words: transparency and participation. Companies will still need accurate data, real accountability, and measurable progress on climate action. Technology and AI will play an essential role here. But I truly believe the greatest impact will always come from people.<\/p>\n\n\n\n

The organisations that make a real difference are those that inspire participation, build communities around shared values, and empower individuals to act. This is the philosophy behind our “Enthusiasm for the Future” initiative. We believe the future won’t be shaped just by a few large corporate projects, but by thousands of meaningful actions taken by everyday people.<\/p>\n\n\n\n

For me, sustainability is ultimately about optimism, responsibility, and action. It is about believing that progress is possible and creating the space for people to contribute. Because when enough people act with purpose, small actions become meaningful change.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the new editorial series of interviews,\u00a0Sustainability in Action \u2013 Leaders\u2019 Innovation Impact,\u00a0Sustainability Today\u00a0invites leaders in business to participate in an interview celebrating excellence in sustainability leadership across sectors. This editorial initiative\u00a0recognizes organizations, projects, and individuals who demonstrate outstanding leadership, innovation, and measurable impact in advancing sustainable practices.\u00a0 Find below the latest Interview with Daniela Jordanovski, Head […]<\/p>\n","protected":false},"author":2,"featured_media":5453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-5452","post","type-post","status-publish","format-standard","has-post-thumbnail","category-interviews"],"_links":{"self":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/comments?post=5452"}],"version-history":[{"count":1,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5452\/revisions"}],"predecessor-version":[{"id":5454,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5452\/revisions\/5454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media\/5453"}],"wp:attachment":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media?parent=5452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/categories?post=5452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/tags?post=5452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}