{"id":5535,"date":"2026-09-14T10:48:28","date_gmt":"2026-09-14T10:48:28","guid":{"rendered":"https:\/\/www.sustainability-today.ro\/?p=5535"},"modified":"2026-09-14T10:48:51","modified_gmt":"2026-09-14T10:48:51","slug":"lidl-romania-reports-more-than-2-7-billion-euros-in-direct-investments-over-15-years","status":"publish","type":"post","link":"https:\/\/www.sustainability-today.ro\/index.php\/2026\/09\/14\/lidl-romania-reports-more-than-2-7-billion-euros-in-direct-investments-over-15-years\/","title":{"rendered":"Lidl Romania reports more than 2.7 billion euros in direct investments over 15 years"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lidl has invested more than 2.7 billion euros directly in Romania over the past 15 years, generating a total economic impact of 19.2 billion euros, according to a new socio-economic impact study conducted by KPMG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The retailer said it also contributed 3.9 billion euros to the state budget and directed 16.4 billion euros to Romanian suppliers between 2011 and 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The figures were released as Lidl marks 15 years of operations in the Romanian market. The latest KPMG analysis assesses the company\u2019s economic and social impact during the 2011\u20132025 period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the study, Lidl\u2019s operations in Romania:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>generated a total gross value added (GVA) of \u20ac16.1 billion, with more than 70% of the impact coming from indirect and induced effects across the economy;<\/li>\n\n\n\n<li>increased their annual contribution to gross value added 17-fold, reaching more than \u20ac2.5 billion in 2025;<\/li>\n\n\n\n<li>made more than \u20ac2.7 billion in direct investments, equivalent to 3.7% of total foreign direct investment in Romania during the period analysed;<\/li>\n\n\n\n<li>contributed \u20ac3.9 billion to the state budget, through corporate income tax, other taxes, excise duties and related contributions;<\/li>\n\n\n\n<li>worked with more than 3,300 Romanian suppliers, with total spending on locally sourced goods reaching \u20ac16.4 billion over the 15 years;<\/li>\n\n\n\n<li>generated a labour-market impact equivalent to supporting more than 679,000 full-time jobs for one year;<\/li>\n\n\n\n<li>channelled \u20ac48.1 million to local communities through donations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lidl said its economic impact has increased as the company expanded its operations in Romania, with its activity generating effects beyond its own business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOver our 15 years in the Romanian market, we have demonstrated that Lidl is not only a strong retail player, but also a pillar of the Romanian economy. Lidl\u2019s real strategic strength lies in the multiplier effect: we transform every euro generated internally into \u20ac3.33 injected into the national economy \u2014 through jobs, contributions to the state budget, strong long-term partnerships with Romanian producers and social impact in the communities where we operate,\u201d said Alberto Chueca, CEO of Lidl Romania.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe see these 15 years not simply as a balance sheet, but as proof of our strength and a benchmark for the next stage. We will continue to invest in Romania and support the country\u2019s economic growth,\u201d he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past 15 years, Lidl has worked with more than 3,300 suppliers in Romania, while the value of goods purchased from them reached \u20ac16.4 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This translates into an average of more than \u20ac1 billion per year directed towards Romanian suppliers, highlighting the retailer\u2019s role in supporting local producers and businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The KPMG study covers the period from 2011 to 2025 and was commissioned in connection with Lidl Romania\u2019s 15th anniversary on the local market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl has invested more than 2.7 billion euros directly in Romania over the past 15 years, generating a total economic impact of 19.2 billion euros, according to a new socio-economic impact study conducted by KPMG. The retailer said it also contributed 3.9 billion euros to the state budget and directed 16.4 billion euros to Romanian [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,8],"tags":[],"class_list":["post-5535","post","type-post","status-publish","format-standard","has-post-thumbnail","category-investment","category-news"],"_links":{"self":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/comments?post=5535"}],"version-history":[{"count":2,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5535\/revisions"}],"predecessor-version":[{"id":5537,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/posts\/5535\/revisions\/5537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media\/5078"}],"wp:attachment":[{"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/media?parent=5535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/categories?post=5535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sustainability-today.ro\/index.php\/wp-json\/wp\/v2\/tags?post=5535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}