Coca-Cola HBC announces that it is establishing a new foundation dedicated to supporting communities in the areas it operates. The company has approved in 2023 10 million euro to be provided to the Coca-Cola HBC Foundation. The funds will be deposited with the Foundation in early 2024 and are expected to be further donated mainly in 2024.
These donations will be directed according to the operating principles of the Foundation, ensuring robust governance.
The Company has prioritised areas for community support that are of critical importance across its geographies. These include:
· Relief in the event of natural disasters
· Human rights, diversity, and inclusion
· Employee wellbeing and engagement
· Corporate citizenship
· Packaging and waste management
· Empowering youth and women
· Water stewardship initiatives
· Economic impact
“We recognise the important responsibility we have to the communities in which we operate.Through the socio-economic impact studies that we perform with The Coca-Cola Company, we also understand how our activities deliver sustainable impact to the local economy, helping communities and creating employment.
I am pleased to announce the launch of our new Foundation, which builds on our long-standing tradition of community action led by our people. It brings clear focus to these critical efforts, and empowers us to make decisions quickly by taking action where it is needed most,” said Zoran Bogdanovic, CEO, Coca-Cola HBC.