More
    HomeNewsNew rules for companies to comply with EU ban on greenwashing of...

    New rules for companies to comply with EU ban on greenwashing of products

    Published on

    spot_img

    The European Parliament’s committees on Internal Market and Environment adopted on Wednesday their position on the rules on how firms can validate their environmental marketing claims.

    The so-called green claims directive complements the already-approved EU ban on greenwashing. It defines what kind of information companies have to provide to justify their environmental marketing claims in the future. It also creates a framework and deadlines for checking evidence and approving claims, and specifies what happens to companies who break the law.

    Verification system and penalties

    MEPs agreed with the Commission that companies should submit any future environmental marketing claims for approval before using them. The claims would be assessed by accredited verifiers within 30 days, according to adopted text. Companies who break the rules may be excluded from procurements, lose their revenues and face a fine of at least at 4 percent of their annual turnover.

    The Commission should draw up a list of less complex claims and products that could benefit from faster or simpler verification, MEPs say. It should also decide whether green claims about products containing hazardous substances should remain possible. MEPs also agreed that micro enterprises should be excluded from the new obligations and SMEs should get one extra year before applying the rules.

    Carbon offsetting and comparative claims

    MEPs confirmed the recent EU ban on green claims based solely on the so-called carbon offsetting schemes. They now specify that companies could still mention offsetting schemes if they have already reduced their emissions as much as possible and use these schemes for residual emissions only. The carbon credits of the schemes must be certified, as established under the Carbon Removals Certification Framework.

    Special rules would also apply to comparative claims (i.e. ads comparing two different goods), including if the two products are made by the same producer. Among other provisions, companies should demonstrate they have used the same methods to compare relevant aspects of the products. Also, claims that products have been improved cannot be based on data that are more than five years old.

    Parliament’s rapporteur Andrus Ansip (Renew, EE) for the Internal Market Committee said: “Studies show that 50 percent of companies’ environmental claims are misleading. Consumers and entrepreneurs deserve transparency, legal clarity and equal conditions of competition. Traders are willing to pay for it, but not more than they gain from it. I am pleased that the solution proposed by the committees is balanced, brings more clarity to consumers and at the same time is, in many cases, less burdensome for businesses than the solution originally proposed by the Commission.”

    The draft report was adopted with 85 votes to 2 and 14 abstentions. It will now be put to a vote at an upcoming plenary session and will constitute Parliament’s position at first reading (most likely in March). The file will be followed up by the new Parliament after the European elections on 6-9 June.

    Latest articles

    Clean Recycle: Packaging waste increases around the holidays

    Traditionally, the Easter holiday season is associated with a significant increase in household consumption,...

    ECOTIC: leader in electrical waste management

    ECOTIC is the first organization for the transfer of responsibility in the management of...

    On Earth Day, Orange Romania celebrates 2 years of the “Re” program with a campaign offering customers a 22% discount on the purchase of...

    Orange's circular economy program "Re" - Buy-Back, Recycling, Repair, Refurbishment is, in May, 2...

    Adapting healthcare sector to climate change: challenges and strategic responses

    Opinion by Mihaela Croitoru, Sustainability, Climate Risk and ESG Advisor |CEO Sustainability Lens SRL...

    More like this

    Clean Recycle: Packaging waste increases around the holidays

    Traditionally, the Easter holiday season is associated with a significant increase in household consumption,...

    ECOTIC: leader in electrical waste management

    ECOTIC is the first organization for the transfer of responsibility in the management of...

    On Earth Day, Orange Romania celebrates 2 years of the “Re” program with a campaign offering customers a 22% discount on the purchase of...

    Orange's circular economy program "Re" - Buy-Back, Recycling, Repair, Refurbishment is, in May, 2...