The Brewers of Romania Association announces the appointment, as of August 1, of Constantin Bratu as General Manager of the organization, a position he held from 2005 to 2016. He succeeds Julia Leferman, who held this position from 2017 and who will make the transition to a new role, that of Secretary General of The Brewers of Europe.
Constantin Bratu has a vast knowledge of the beer industry, after the 11 years spent at the head of the association. Added to this is experience in management positions within multinational companies in fields such as FMCG, business consulting or automotive.
“It is an honor to once again represent the Brewers of Romania and one of the most important economic sectors in the country. I welcome the brewers’ brave campaigns, which have focused on responsible drinking and have highlighted the risks associated with underage drinking in particular. Member companies have demonstrated resilience in difficult economic times, supporting the beer sector despite the difficult macroeconomic context. I am grateful to be able to build on the strong foundation left by Julia Leferman. And I’m looking forward to working with the whole team to set new directions and implement strategies that will successfully tick off all our goals,” says Constantin Bratu.
The Brewers of Romania Association represents an industry that produces over 90% of the beer consumed in Romania, generating directly and indirectly over 60,000 jobs at national level. Since the establishment of the association, direct investments by members have exceeded two billion euros, while contributions to the state budget amount to five billion euros.
In 2023, despite a 5% contraction of the beer market volume against the previous year, up to 15 million hectoliters, the Romanian beer producing companies increased their investments by almost 50% against 2022. Thus, in Romania, beer producers are investing in several key areas to adapt to changing consumer preferences, meet sustainability goals and improve production efficiency. The most representative national project in which the Brewers of Romania took part from the very beginning is the Deposit Return System – Sistemul de Garanție Returnare (SGR), the largest circular economy project in Romania.
