DS Smith, part of the International Paper Group and a global leader in sustainable packaging solutions, unveils new insights into how smart packaging can reduce eCommerce delivery costs—especially in the “last mile” stage, which accounts for up to 41% of the total logistics chain cost.
“In Romania, we are witnessing a significant increase in interest in circular packaging. eCommerce clients are looking for solutions that combine sustainability with operational efficiency. Packaging is no longer just a box—it’s a strategic decision,” explains Christian Schmidt, General Manager of DS Smith Packaging Romania.
5 Ways DS Smith optimizes eCommerce packaging:
- Reducing damage and returns through optimized design; incorporating sustainable sealing, opening, and resealing features, or anti-theft design;
- Complying with European regulations (PPWR) – 56% of customers already use recyclable packaging, 49% significantly reduce empty space; adapting packaging to products, simplifying the packaging range, and eliminating or replacing non-recyclable materials;
- Personalized consultancy and packaging process audits; developing packaging around the product;
- Total Cost Optimization (TCO) – enabling data-driven decisions through unique digital tools that calculate packaging solution costs throughout the logistics cycle, as an integrated part of operations;
- Testing & validation before implementation, to reduce operational risks, including the option to add sensors inside packages to collect real-time field data.
Regulations become opportunity
In the context of new European packaging and waste reduction regulations (PPWR), DS Smith provides companies with concrete tools not only to comply with legislation but also to enhance financial performance and brand perception.
“We turn regulatory challenges into differentiation opportunities. Sustainable design delivers real savings and fosters consumer loyalty,” adds Christian Schmidt, General Manager of DS Smith Packaging Romania.
DS Smith recently launched a detailed report on last-mile delivery trends, available here: Plasticul trebuie să iasă din tendințe: Retailerii online de modă vor livra 21,8 miliarde de pungi de plastic până în 2030 – DS Smith, which analyzes strategies from innovative retailers in Europe and Romania.
