ROMBAT, the leader of the Romanian car battery market, announced the achievement of the international “Customers’ Friend” certification, granted by the Swiss organization ICERTIAS – International Certification Association.

“Customers’ Friend” is a distinction that recognizes companies that offer a professional environment of trust and respect, not only for customers, but also for employees, partners and collaborators. This certification confirms ROMBAT’s commitment to business ethics, transparency and solid relationships, based on mutual respect.

The “Customers’ Friend” program is dedicated to companies that adopt an ethical, responsible and humane approach to conducting their activities. Obtaining this certification demonstrates that ROMBAT is perceived as a trusted partner, which puts respect, integrity and quality first in all its interactions. The certification was granted following independent surveys conducted by ICERTIAS among consumers, who evaluated their direct experience with brands in various fields of activity.

The results highlighted ROMBAT’s solid reputation, and the high level of satisfaction generated by interactions with our company.

In this context, ROMBAT received the “Customers’ Friend” Gold Medal, a graphic sign in the form of a golden circle with the text “CUSTOMER FRIEND” and a red heart incorporating a stylized figure of the consumer in its center. This medal is the symbol of excellence in consumer relations, representing the highest level of recognition for companies that demonstrate respect, transparency and genuine care for customers. This medal is not just a visual element, but a strategic tool for complete activation and market leverage, providing immediate credibility in front of consumers and partners, competitive advantage in a crowded market or consolidated reputation by validating a customer-centric approach.

“Obtaining the “Customers’ Friend” certification honors us and confirms our strategic commitment to building solid, sustainable and trustworthy relationships, based on sound principles of leadership, responsibility and respect. We thank all those who constantly contribute to strengthening this standard,” said Alin Ioaneș, CEO ROMBAT.

This international certification brings strategic benefits to ROMBAT, strengthening the trust of consumers and partners, building customer loyalty through an approach focused on their needs, amplifying the brand’s reputation and differentiating it in a competitive and volatile environment.

At the same time, the ICERTIAS certification reflects ROMBAT’s organizational culture, based on respect and collaboration in relations with business partners; care for employees and the development of a safe and motivating work environment; proactive and transparent attitude; as well as social responsibility and active involvement in the community.