Boston Consulting Group (BCG) and Vestiaire Collective, the leading global platform for second-hand luxury fashion, announced a new collaboration with the release of their 2025 report titled: Resale’s Next Chapter: How Fashion and Luxury Brands Can Win in the Second-hand Market . Based on a survey of 7,800 Vestiaire Collective users, the report reveals that resale already accounts for 28% of their wardrobes—rising to 30% for clothing and 40% for handbags.

Second-hand fashion and luxury is gaining ground fast, with the global resale market expected to hit up to 360 billion USD by 2030. Growing 10% annually, the second-hand market is expanding 3x faster than the firsthand market.

“Whether seeking desirable pre-loved fashion pieces at affordable prices or pursuing the thrill of the hunt for truly unique finds, resale is now firmly embedded in how people shop and build their wardrobes. Today, it’s a deliberate choice,” said Fanny Moizant , cofounder and president of Vestiaire Collective, and coauthor of the report.

“With resale now growing three times faster than firsthand fashion and luxury, the market has gone from experimental to essential,” said Felix Krueger , a BCG managing director and partner, and coauthor of the report. “Many brands now see it as a key channel for attracting new customers. With Gen Z and other resale-native consumers leading the shift, momentum is only growing.”

Why Consumers Buy & Sell Second-hand

Affordability remains a key motivator for consumers to shop second-hand fashion and luxury, with nearly 80% of respondents citing affordability as a top reason for buying. However, consumers are also drawn to resale for:

• Variety of Choice and Uniqueness: Around 55% of buyers strongly agree that the broad assortment and uniqueness of second-hand goods are major motivators.
• Thrill of the Hunt: Nearly 50% of buyers strongly agree that the search experience and interaction with sellers and buyers make resale enjoyable.
• Sustainability: Around 40% strongly agree that sustainability is a key reason for buying second-hand.

On the selling side, the two main motivations remain wardrobe detox (66%) and generating extra income—41% sell to earn money, 44% to fund future second-hand purchases, and 18% to afford new firsthand items.

“From the very beginning, we envisioned the future of fashion to be circular, where every item could live many lives,” said Fanny Moizant , cofounder and president of Vestiaire Collective, and coauthor of the report. “At Vestiaire Collective, we enable brands to embrace circularity, designing fashion with a truly infinite lifecycle, giving customers seamless resale experiences and full transparency, and enabling them to turn wardrobes into dynamic, valuable assets.”