SABON is expanding SABON RECycle, the project developed together with RECICLAD’OR, to all SABON stores across Romania, strengthening the public perception that people who consistently choose to do the right thing are true friends of the planet.

The SABON RECycle program began as a pilot: three stores in Bucharest, a simple mechanism — “1 container = 1 point” — and the belief that people can be motivated to recycle when given a meaningful cause.

Customers return their empty plastic and glass SABON containers, receive points convertible into vouchers, and the packaging is sent, through licensed operators, back into the recycling circuit. The enthusiasm shown by customers led to the program’s expansion to all nine SABON stores in the capital.

“At first, we didn’t expect such great success from a simple gesture of recycling an empty container in one of the three Bucharest stores where the project was launched,” explains Andrea Veress, Marketing Manager SABON Romania.

Two years later, the numbers speak for themselves and tell the story of a community that chose, bottle by bottle, to care for the planet.

“From April 2024 until now, over 20,000 plastic and glass containers have been collected and redirected to recycling, with a direct impact on reducing pollution, CO₂ emissions, and the consumption of new natural resources. For customers involved in the program, this translated into more than 800 vouchers generated from over 58,000 points,” adds Andrea Veress.

These figures represent, in fact, the initiative of every customer who chose not to throw away, but to return their empty packaging to the store. This simple gesture, repeated thousands of times, truly matters.

National expansion: 11 new collection points in 8 cities

The results from Bucharest convinced both SABON and RECICLAD’OR that this project deserves to expand nationwide this year, offering an extra chance for the environment wherever a SABON customer may be.

New collection points can be found in:

Brașov – AFI Brașov; Sibiu – Promenada Sibiu; Ploiești – AFI Ploiești and Ploiești Shopping City; Cluj-Napoca – Iulius Mall Cluj and VIVO Cluj; Galați – Shopping City Galați; Iași – Palas Iași; Timișoara – Iulius Town Timișoara; Suceava – Iulius Mall Suceava; Constanța – City Park Mall Constanța.