Flip, the online refurbished devices platform, closed fiscal year 2026 with a total transaction value exceeding 100 million euros, up from over 80 million euros in the previous financial year.
At the same time, the refurbished devices market continues to gain relevance, driven by consumers’ growing preference for accessible, verified, and sustainable solutions. According to Kantar, 63% of Romanians would be willing to purchase a refurbished smartphone, above the European average, confirming the potential of the local market.
Present in 4 countries, Flip has now reached a total of over 800,000 customers, with more than 65% being buyers, a sign that the circular economy model is gaining increasing traction across the region.
The company’s team currently numbers 333 employees. More than 200 specialists work in the refurbishment center located in Bucharest, coordinated by a Service Manager and 8 Team Leads overseeing the entire refurbishment process, from verification and pricing to component management.
Mobile phones continue to dominate the portfolio, accounting for over 90% of total transactions, though the company is seeing growing interest in other product categories available on the platform.
“Romania is currently Flip’s largest market and one of the clearest examples that refurbished devices have entered a stage of maturity. We see this reflected in customer behavior: every month, 1 in 3 customers purchasing from Flip.ro are returning customers. After surpassing the €100 million threshold in total transaction value, the next step is to continue investing in technology, category diversification, and the expansion of Buyback partnerships,” said George Moroianu, co-founder & CEO of Flip.
In fiscal year 2026, operations in Bulgaria, Hungary, and Greece generated approximately 45% of total revenues. Compared to the previous year, international markets recorded growth of over 50%.
Currently, more than 30% of Flip customers come from these three markets, driven by increasing demand for refurbished technology beyond the smartphone category.
For the upcoming financial year, Flip aims to diversify the products available on the platform and invest further in the development of the Android segment, driven by growing demand for this category.
