Timișoreana is celebrating 20 years of supporting the Romanian Cup (Cupa României). For the past two decades, the brand with the longest tradition in the Ursus Breweries portfolio has stood alongside one of Romania’s most beloved sporting competitions, sharing with millions of fans the excitement of the finals, the stories of the teams, and the loyalty of supporters who live football with the same passion, generation after generation.
Over these 20 years, the Romanian Cup has offered fans some of the most intense and memorable moments in local football: spectacular underdog runs, dramatic finals, first-time trophy winners, and editions remembered for their extraordinary intensity. From remarkable club performances that added new chapters to the competition’s history, to the reinvention of the Cup through the new competition format launched in the 2022/2023 season, the Romanian Cup has preserved its spirit as an open, unpredictable, and authentic tournament.
“For 20 years, Timișoreana has been alongside the Romanian Cup and the supporters who experience every moment with maximum passion. This partnership is a relationship built over time around an event that brings people together through the joy of experiencing football’s greatest emotions. We are proud to mark this anniversary with a special campaign featuring 19 limited-edition collectible cans dedicated to those who made history on the pitch, continuing a story that has united entire generations of supporters,” said Alexandra Arba, Senior Brand Manager Timișoreana.
“To celebrate 20 years of partnership in Romanian sport is an achievement in itself. The relationship between the Romanian Cup and Timișoreana is now a benchmark for continuity and trust, perhaps the strongest example of longevity between a brand and a football competition in Romania. For the Romanian Football Federation, this anniversary means more than celebrating a long-lasting collaboration: it means recognizing a partner that has stood year after year beside Romanian football, clubs, and supporters,” said Răzvan Burleanu, President of the Romanian Football Federation.
Anniversary Collection of Limited-Edition Cans
To mark the 20th anniversary of the partnership, Timișoreana is launching a special series of 19 collectible cans dedicated to decisive players from past finals. Each can tells the story of a key moment — a goal, a save, or a gesture that tipped the balance in a final and remained in fans’ memories.
The anniversary is also being celebrated through a special campaign video, built around one of football fans’ most cherished values: loyalty — the value that connects supporters to their teams over time, football to its greatest emotions, and Timișoreana to the Romanian Cup. The video speaks about unwavering loyalty, lasting bonds, and the beauty of staying true to what you love through both good and difficult times.
Twenty years after the beginning of this shared journey, Timișoreana and the Romanian Cup continue together in a partnership that has become a symbol of loyalty in Romanian sport and continuity in a football culture that continues to inspire.
