Lidl has invested more than 2.7 billion euros directly in Romania over the past 15 years, generating a total economic impact of 19.2 billion euros, according to a new socio-economic impact study conducted by KPMG.

The retailer said it also contributed 3.9 billion euros to the state budget and directed 16.4 billion euros to Romanian suppliers between 2011 and 2025.

The figures were released as Lidl marks 15 years of operations in the Romanian market. The latest KPMG analysis assesses the company’s economic and social impact during the 2011–2025 period.

According to the study, Lidl’s operations in Romania:

• generated a total gross value added (GVA) of €16.1 billion, with more than 70% of the impact coming from indirect and induced effects across the economy;
• increased their annual contribution to gross value added 17-fold, reaching more than €2.5 billion in 2025;
• made more than €2.7 billion in direct investments, equivalent to 3.7% of total foreign direct investment in Romania during the period analysed;
• contributed €3.9 billion to the state budget, through corporate income tax, other taxes, excise duties and related contributions;
• worked with more than 3,300 Romanian suppliers, with total spending on locally sourced goods reaching €16.4 billion over the 15 years;
• generated a labour-market impact equivalent to supporting more than 679,000 full-time jobs for one year;
• channelled €48.1 million to local communities through donations.

Lidl said its economic impact has increased as the company expanded its operations in Romania, with its activity generating effects beyond its own business.

“Over our 15 years in the Romanian market, we have demonstrated that Lidl is not only a strong retail player, but also a pillar of the Romanian economy. Lidl’s real strategic strength lies in the multiplier effect: we transform every euro generated internally into €3.33 injected into the national economy — through jobs, contributions to the state budget, strong long-term partnerships with Romanian producers and social impact in the communities where we operate,” said Alberto Chueca, CEO of Lidl Romania.

“We see these 15 years not simply as a balance sheet, but as proof of our strength and a benchmark for the next stage. We will continue to invest in Romania and support the country’s economic growth,” he added.

Over the past 15 years, Lidl has worked with more than 3,300 suppliers in Romania, while the value of goods purchased from them reached €16.4 billion.

This translates into an average of more than €1 billion per year directed towards Romanian suppliers, highlighting the retailer’s role in supporting local producers and businesses.

The KPMG study covers the period from 2011 to 2025 and was commissioned in connection with Lidl Romania’s 15th anniversary on the local market.